Auxly Trade Tools

Canada

Auxly Cannabis approached Somewherelse to design and manufacture a series of trade tools, and documentation, which could ship throughout Canada to a variety of selected distributers. The trade tools were to be brand specific, and take into consideration, shelving space, marketing campaign, brand identity, and per unit costs.

We were provided with hundreds of SKU's, dimensions and brand details, and were tasked with designing a modular system which can be scaled and reconfigured based on marketing intent. We broke down the products into three main categories; vapes, chocolates, and chews, and began creating display assets to feature each product both out of package, and in package, following OSC regulations.

Throughout the design process, we were communicating with local manufacturers, and shipping logistics companies to ensure we were able to meet our both our budget, and timeline for delivery. Materials were selected based on adaptability, modularity and future use applications.

As project lead, I worked directly with the client ensuring project and brand alignment, while managing the internal project and production timelines. I produced all design assets, and visited both the manufacturing facilities and the shipping partners, aiding in the packaging and organization of products.