Feltro

Toronto, ON

Feltro (http://www.playfeltro.com/)

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A fresh take on the classic building block, Feltro is a system of magnetic tiles which bridge the gap between toy and home decor.
Designed for multi-generational, open ended play in shared living spaces, Feltro playfully adapts to your home, office, or public space as an interactive toy, design feature, and dynamic creative thinking tool. There is no instruction manual for Feltro; it is simple to manipulate, and cleverly adapts to its surroundings. 

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From 2013 - 2016 I worked with Sam Kennedy directly who is the designer and founder of Feltro. Our main focus was growing the concept into a market ready toy and business. My responsibilities differed day to day, as some days I researched materials, locating and contacting retailers, while others I worked on UX mapping and web content. Together we would prototype packaging, attend trade shows, and
discuss new product opportunities.