Fvded In The Park (https://fvdedinthepark.com/)

Absolut Grapefruit (https://www.absolut.com/ca/products/absolut-grapefruit/)

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Somewherelse created a festival activation this summer to promote Absolut Vodka's new product Absolut Grapefruit. The goal of the 20 x 20' space was to create the ultimate sweet + shareable chill zone for attendees. The space was to be an immersive Grapefruit-themed place to relax, bringing in elements from the creative brand guidelines. 

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