Jameson Caskmates IPA (https://www.jamesonwhiskey.com/en-CA/)

Stackt (https://stacktmarket.com/)

Ink & Water Tattoos (https://www.inkandwatertattoo.ca/koo)

Somewherelse (http://somewherelse.co/)

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The Jameson Caskmates IPA Hopped Garden at Stackt Market created the perfect spot to relax, catch up with friends, and enjoy Jameson Caskmates IPA. Over 9 days at the Hopped Garden guests lounged with friends, played games and tasted Jameson IPA.

Jameson teamed up with local tattoo artists Ink & Water + Inkbox in the spirit of unlikely partnerships to provide consumers with the opportunity to get a custom-designed real or  temporary tattoos each Saturday of the Hopped Garden.

Using their "Hopped Garden" concept we created a branded experience at the Stackt Market, designing a series of brand assets to help engage visitors and extend their time within the space. We converted a bare shipping container into their sampling cocktail bar, which ran over 2 weekends this past summer. The Hop Up Bar was the cornerstone of the Jameson Caskmates IPA Hopped Garden.  The outside of the bar was fitted with custom-cladding that was hand painted by Mr. Koo. All bartenders working in the Hop Up Bar were trained by Jameson Brand Ambassadors and provided with branded uniforms.

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My Role