Lot 40 Night Market

Toronto, ON

Corby Wine & Spirits LTD (http://jmac-productions.com/)

Longboat Hall (https://www.publicissapient.com/)

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The Lot 40 Night Market was a two night celebration of artists and makers breathing new life into old styles, crafts and traditions. Somewherelse (previously Young Offenders) created a two night event that brought together the Lot No. 40 featured artists, local makers, and headlining entertainment who all embodied the campaign spirit​. The event was fully Lot No. 40 owned and branded with attendees having the opportunity to experience the product, hear brand messaging from brand ambassadors, and leave with a branded take-away. The event was promoted across various social media channels and also received attention via a PR/Media plan.

 

The New Old Fashion event featured classic night market elements like warm string lights and branded bunting with overall warm lighting. There was the Incorporation of copper tones and moss green plants from the brand guidebook. Custom copper piping and wood signage displaying event information was created to guarantee a consistent look. Additional signage was placed around the venue that matched the promotional graphic identity​.

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