OCS Retail Conference

Toronto, ON

Auxly Cannabis was provided a 20x30' footprint at the OCS retail conference at Toronto Congress Centre. The overarching brand Auxly will be present but the focus was on the individual brands Kolab, Foray, and Dosecann. My task was to break up the footprint into 3 distinct zones, while considering the flow of people through the space, and highlighting particular feature elements.

Once we had our overall footprint sectioned off, we designed a series of product displays, custom assets, merchandising materials, and engagement opportunities for the brands various products. Since each brand is quite distinctly different and marketing to different demographics and use cases, it was important to have the trade tools, and branded environments be representative of these different features.

We created a mix of custom designed assets, with pre fab elements to help compliment each brand and their product.