SONOS (https://www.sonos.com/)

Stackt (https://stacktmarket.com/)

Somewherelse (https://somewherelse.co/)

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SONOS is releasing their highly anticipated Sonos Move speaker available starting fall 2019 and will be their Q1 hero product throughout the holiday buying season and into spring 2020.  This is the first time Sonos can take their system and brilliant sound outdoors. Building on media activations for Newsa Moments in New York and Berlin, Sonos is turning to Toronto to bring elements of the media experience to Stackt Market. Our objective was to create a consumer facing activation at Stackt, giving  Sonos an outdoor space (in front of their container) that dovetails seamlessly into the overall brand experience within the container.

 

We designed and mounted an engaging physical experience for the first outdoor Sonos Alpine activation by combining our custom fabricated elements with existing assets repurposed from Newsa. This created a walkthrough outdoor footprint that allowed Toronto consumers to experience the Sonos Move outdoors prior to product launch. Integrated the experience into the @stacktmarket web and social media channels to amplify this activation event