TO Light Fest (https://torontolightfest.com/)

Reese (https://www.hersheys.com/reeses/en_us/home.html)

Somewherelse (http://somewherelse.co/)

Electric Perfume (http://www.electricperfume.com/)

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Reese’s Pieces Peanut was launched into the Canadian market by way of a strategic partnership with Toronto Light Festival from January 18th to March 3rd 2019 in Toronto's Distillery District. Somewherelse was hired to activate within a 10' x 10' footprint, and design a uniquely "REESE" installation promoting their new "peanut inside a peanut" campaign.

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We (Somewherelse) collaborated with Electric Perfume, to create an interactive light tunnel, where attendees could enter the installation, causing the lights to react upon their presence, creating an endless looping effect. Additionally brand Ambassadors were onsite providing information and product to participants.

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- Installation Reach 869, 838 

- 71% had the hashtag #TOLightFest

- 16% used the hashtag #torontolightfest

- 23% tagged @tolightfest 

- 19% tagged @distillerydistrictto

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